Author: SiteCondor

SiteCondor Featured on Backlinko Complete List of SEO Tools

It seems like a new SEO tool is born every day. As the industry grows and develops, so does the number of options digital marketers have to choose from. However, choosing can be the hardest part. With so many tools to get to know, it can be difficult to identify the ones which will provide you the most value.

Brian Dean from Backlinko recently released his SEO Tools: The Complete List, for 2015. In this comprehensive guide, he lists out tools he has personally tested, reviewed and rated. To make it easy to sort through, tools are categorized by task they complete, price range and whether or not they make Brian’s favorites.

We are proud to see gShift’s site auditing tool, SiteCondor, has made the list of options. You can find SiteCondor listed under the Technical SEO section of the list. Here is what Brian had to say about the tool:

“A VERY in-depth site audit tool. If there’s a potential SEO issue with your site (like a broken link or a Title tag that’s too long), Site Condor will identify it. Even I was a bit overwhelmed with the issues it found at first. Fortunately, the tool comes packed with a ‘View Recommendations’ button that tells you how to fix any problems that it finds.” – Brain Dean

View the complete list of SEO Tools here.

SiteCondor Site Graph featured on SEO Tools List

SiteCondor’s Site Graph was listed as Dean’s favourite feature.

Welcome to the SiteCondor Blog

SiteCondor is a website analysis tool for digital marketing experts. You should check it out.

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gShift Launches Smart URL to Measure the Value of Content and Influencers

Launches kontextURLs to analyze audience engagement from discovery through conversion

CLEVELAND, CONTENT MARKETING WORLD — September 8, 2015 — For the first time, digital marketers have a way to measure and analyze how their investments in content marketing and influencer marketing drive audience engagement and conversions on their website, offline, and across the web including social media channels. Using gShift’s new kontextURLs™ digital marketers can easily add a short, branded URL to any content and know how that content is performing in near real time.

Launched today at Content Marketing World to an audience of more than 3,500 senior level digital and content marketing strategists, the patent-pending kontextURLs provides granular insight into the performance of earned and owned content including blogs, email, video, infographics, and social media posts and many other off-site channels.

Additionally, kontextURLs can be assigned to an influencer’s content to measure the influencer’s impact on engagement and conversion. Armed with this data, marketers can determine how to best allocate their resources by channel and influencers.

“This new technology from gShift gives marketers the ability to track content from creation, through social distribution, and ultimately back to a desired end goal, both on-site or off-site. This gives us maximized visibility into content performance directly against the desired conversion point of the campaign.” Said Mark Schaefer, Executive Director, Schaefer Marketing Solutions. “With kontextURLs, we can begin to understand the behavior of how users are interacting with our content, the path they are taking after engagement and can act accordingly. This is the tool digital marketers have been looking for.”

According to the Content Marketing Institute[1], 86 percent of business-to-business organizations use content marketing yet only 21 percent report they are successful at tracking the ROI of their content marketing programs. gShift’s advanced analytics and web presence platform addresses this challenge by providing digital marketers with complete visibility into owned and earned content. They can quickly identify and analyze the top influencers and marketing channels, engagement by geography, the customer conversion path, and top links, as well as compare and contrast performance across various channels.

“It’s relatively straightforward to amass fans, followers and shares for your brand, but being able to determine the real engagement of external content and influencers has been one of the biggest challenges facing digital marketers,” said Krista LaRiviere, Cofounder and CEO, gShift. “Now, with kontextURLs, you can cut through the noise and get the insight required to develop, execute and measure your content marketing strategies both online and offline.”

To learn more, watch a video of kontextURLs or visit gShift at Content Marketing World Booth 58.

 

About gShift

gShift’s industry leading Web Presence Analytics Software Platform helps brands and agencies efficiently understand and improve on the impact and engagement of a company’s content across its web presence. gShift’s software infrastructure has been collecting and storing web presence data since 2009. More than 10,000 brands in 24 countries benefit from gShift’s insight data and software, as they optimize their time to improve the discoverability and the sharing of their content. gShift placed 29th on the PROFIT HOT 50.

CONTACT:

Crystal Wiltshire
gShift
705-727-5648 x. 206
crystal.wiltshire@gshiftlabs.com

[1] Content Marketing Institute, “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends – North America.”

 

gShift and SiteCondor. Better Together.

Our mission at gShift has always been to provide the market with the most comprehensive end-to-end web presence analytics platform for SEO, Social & Content Marketing. We have built and evolved our platform with this mission in mind.

In another step towards our goal, we are pleased to announce gShift has acquired the website auditing technology, SiteCondor, a cloud-powered site crawler for agency and brand marketing teams. This technology allows you to extract, explore and visualize technical SEO page elements on-demand so  you can act quickly on any areas of improvement.

“The acquisition of SiteCondor is a significant step forward in our strategy to empower digital marketers to fully maximize their investments in owned and earned media,” said Krista LaRiviere, cofounder and CEO, gShift. “Today, we’ve taken our platform to a new level. One which enables agencies and brands to more effectively compete by providing critical insight into their web presence, which informs their digital marketing strategies.”

Technical SEO fundamentals are a critical piece to the Hierarchy of Web Presence Optimization that gShift is known for. Having visibility into page elements falls squarely into multiple levels of the hierarchy including foundation and smart content marketing.

gShift Hierarchy of Web Presence Optimization-01

The SiteCondor tool brings together the passion for comprehensive, detailed data we hold here at gShift, combined with stunning visuals to help present the necessary site-wide insights in a clean and user-friendly way.

SiteCondor Site Audit Visual

Within the site audit, you will be able to quick gain insight into the following elements of your website and more:

  • Resources (pages, css, images, PDFs, etc.)
  • Titles
  • Headings
  • Meta Descriptions
  • Images
  • Internal/External Links
  • Canonicals
  • Meta Robots
  • URLs
  • Errors (broken links, missing images, internal server errors, etc.)
  • Redirects

This acquisition further empowers gShift to provide a website analysis tool for agency and brand digital marketers to quickly extract on-page elements and structured data. It enables marketers to analyze and visualize aggregated results, control when and how crawl jobs run and keep an eye on multiple sites with configurable email alerts.

Many marketers understand there are two layers to every website. The surface content is what your visitor sees and engages with. However, the technical layer is what is read and indexed by search engines. SiteCondor gives visibility to those elements and gShift provides the data-driven insights to optimize them even further.

gShift Acquires SiteCondor

Bolsters marketing technology platform to maximize content discovery across search and social channels

Toronto, ON – August 26, 2015 – gShift today announced it has entered into a definitive agreement to acquire SiteCondor, an Austin, Texas-based technology startup that develops website auditing tools for digital agencies and content marketers. Terms of the deal were not disclosed.

“The acquisition of SiteCondor is a significant step forward in our strategy to empower digital marketers to fully maximize their investments in owned and earned media,” said Krista LaRiviere, cofounder and CEO, gShift. “Today, we’ve taken our platform to a new level. One which enables agencies and brands to more effectively compete by providing critical insight into their web presence, which informs their digital marketing strategies.”

gShift’s acquisition of SiteCondor provides three primary benefits to digital marketers. First, it enables agencies and brands to automatically conduct comprehensive website audits on all of their domains, as well as those of their competitors. Second, based on this insight, digital marketers can quickly respond to search engine algorithm changes and maximize the discovery of their content across search and social by knowing in advance which content, social channels, and keywords will be most effective for their campaigns. Third, it provides deeper insight into the performance of content on a brand’s website and across the web, then delivers those insights through a single platform for greater efficiency.

“As a joint customer of gShift and SiteCondor, this acquisition makes perfect sense,” said Nick Baken, managing partner at Purple Hat Marketing & Invixio. “As content remains king, it’s critical to know how to optimize it. With SiteCondor integrated into gShift, my company is able to advise clients on how, where, why and when to execute their content, search and social campaigns.”

SiteCondor was created out of the growing need for agencies and brands to quickly extract meta information from their clients’ websites.

“By identifying often unnoticed yet critical website issues and uncovering new optimization opportunities, SiteCondor has been able to help hundreds of agencies and brands maximize their online presence,” said Sebastian Brocher, cofounder, SiteCondor. “Today we celebrate the results of our efforts and look forward to the continued success of our tools as they become fully integrated into the gShift platform.”

Learn more about the acquisition on the gShift Blog: “gShift & SiteCondor. Better Together.

 

About gShift

gShift’s industry leading Web Presence Analytics Software Platform helps Brand and Agency teams efficiently understand and improve on the impact and engagement of a company’s content across its web presence. gShift’s software infrastructure has been collecting and storing web presence data since 2009. More than 10,000 brands in 24 countries benefit from gShift’s insight data and software, as they optimize their time to improve the discoverability and the sharing of their content. gShift placed 29th on the PROFIT HOT 50.

CONTACTS:

Crystal Wiltshire
gShift
705-727-5648 x. 206
crystal.wiltshire@gshiftlabs.com

Kathy Keating
Blanc and Otus for gShift
kkeating@blancandotus.com
617-460-2702

Visualizations Galore & Crawler Improvements

We’ve been working hard on SiteCondor for the past couple weeks making several significant improvements. Here is a quick summary of the major updates.

Revamped Visualizations

Link Matrix – New!

This new visualization enables you to quickly see how the internal link juice gets distributed amongst interlinked pages. The Link Matrix categorizes all of your site’s pages by their top-level folder and summarizes the outgoing and incoming internal links in an extremely powerful and easy to consume way.

URL Structure

We have completely overhauled this visualization, making it easier to scale for larger sites and easier to extract insights from. It also loads much, much faster. In addition, we have also given you a couple controls over what gets visualized: by using the Max Levels and Max Children Per Node settings you can now choose how deep and wide you would like to visualize the site.

Site Map

Some of you have experienced sporadic timeouts or long load times for this visualization. We have sped this up significantly, usually rendering in under few seconds, even for very large jobs. As with the URL Structure visualization, we have also added Max Levels and Max Children Per Node settings to this visualization.

Crawler Upgrades

We have also made significant improvements to our crawler, enabling it to crawl even larger sites in a faster and more robust way. It just keeps getting better and better! (And we’re not stopping here either.)

Try Out the New Features!