From a bird’s-eye-view, SiteCondor can help you find website errors and optimization opportunities, making it the perfect tool for:
- Performing on-page technical Site Audits
- Assessing and improving the quality of multiple sites over time
- Quickly gaining insight about a site’s content and architecture
If you have used SiteCondor before, you probably already knew that (otherwise, what are you waiting for?). As we (and our clients) work on multiple sites, we often find ourselves using SiteCondor in more specific and creative ways. We wanted to share some of these use cases with you, so here’s the list:
- Competitive Analysis: use SiteCondor to keep an eye on your competitors as they publish new content. Research their optimization strategies and find their strong and weak areas. Depending on your industry and how active your competitor ‘s pages are, we recommend you setup a weekly or monthly job for each of your competitor’s sites. Don’t forget their micro sites, blogs, or other web properties they may own.
- Earn New Business: If you work on client sites, use SiteCondor to quickly assess a prospect’s website. Leverage SiteCondor’s findings to build a quick report and show the skills and value you can bring to potential clients, or quickly evaluate a website’s dimensions, content, and quality to help you estimate effort before you send out that proposal.
- New Sites: Building new sites can be a daunting task. Use SiteCondor to run technical audits until all errors are cleared, or as a way to check your vendor’s craftsmanship quality. In other words, use SiteCondor as an acceptance criteria for a new site being built and ensuring your new site crawlability.
- Site or Infrastructure Migrations: Oh my! What are all my current URLs? Where can I see them after the current site is gone? Is the new site up? Does it have all the content is supposed to? Is it working correctly? Did I redirect all the old URLs to the new site URLs? Are there any errors? Use SiteCondor to run a crawl job before and after the migration, spot errors, missing redirects, compare results, and more. We recommend you also schedule a weekly job until the new site becomes stabilized. Use SiteCondor’s XML Sitemap feature to generate the file for your new site (or compare it against yours if your site already has one).
- Security Vulnerabilities and Attacks: Lots of CMS and other web systems and applications suffer from vulnerabilities at different times. Depending on your version, configuration and setup, your site could be attacked and compromised by hackers or automated scripts trying to find those vulnerable sites. While SiteCondor is not a security tool per se, it can help monitor suspicious or malicious content. For example, you can run SiteCondor with Google’s user agent to check if your site has been subject to a cloaking attack.
- E-commerce Sites: with e-commerce a broken page or image can mean the difference between a sale or not. SiteCondor can help detect them earlier, while also helping with content marketing and search engine optimization activities, a key area online retailers cannot afford the get wrong. Setup a Scheduled Job with custom Email Alerts to let you know of any broken links (instead of waiting for your customer or boss to tell you about them).
- User Generated Content: groups and forums, Q&A sites, review sites, you name it. Search Engines love their content, but it can get messy too. You can use SiteCondor to help you optimize the content, but also to enforce contributing policies. For example, you can easily monitor all external follow links, potentially avoiding penalties from search engines (for more on this, check out our post on Find & Fix Your Low-Quality External Links).
- High-value CMS powered, Corporate Marketing Sites: oftentimes these sites are being worked on by multiple teams. For example, the marketing team may add or refresh content, a development team add new features, a search team or agency optimize and distribute the content, and a dev ops or infrastructure team work on monitoring and improving performance and availability. In addition, each converted visit usually brings in a substantial amount of value, hence monitoring user experience while all these teams work on the site at the same time is a must. A quality site (particularly a site with better quality than your direct competitors) can help build awareness and ultimately capture that new business lead. Here we recommend using SiteCondor to help monitor new content, spot optimization opportunities, and keep an eye on overall quality. For example, compare crawl results over time to discover new content that may need to be optimized (e.g.: new images missing alt text attributes, or new pages with missing titles or headings), or unnecessary redirects (internal links that can be updated to avoid the redirect).
- Blogs: blogs often have new content, lots of writers, comments, and oh no, spam! SiteCondor is perfect to keep an eye on blogs, specially where multiple authors and contributors participate. We recommend you use the Explore/Pages report and URL Structure visualization to constantly monitor the different pages and URLs. This will give you a bird’s eye view of the blog that independent authors may not have, and you can use this to fix obvious errors (such as bad post URLs), but also to generate content ideas and opportunities.
- Custom Development and Others: custom developed sites, web applications, integrations, custom CMS implementations, and other constantly evolving products are awesome, but keeping them bug-free can be a challenge. Sometimes they rely on other external resources that may indadvertedly move or otherwise become unavailable. Use SiteCondor to monitor your sites as upgrades, new deployments, or migrations take place. Setup a weekly scheduled Job or, even better, trigger a new crawl every time a release or build takes place by integrating your deployment process with our API.
- Static Sites: Even static sites can benefit from SiteCondor. A typical example is having broken links to other pages in external sites that no longer exist. You can use SiteCondor to monitor those, just set a Schedule Job with email alerts for 404 errors.
Have you found a creative or alternative way of using SiteCondor? Leave a reply below and tell us about it!