A blog about digital marketing & website optimization

SiteCondor Featured on Backlinko Complete List of SEO Tools

It seems like a new SEO tool is born every day. As the industry grows and develops, so does the number of options digital marketers have to choose from. However, choosing can be the hardest part. With so many tools to get to know, it can be difficult to identify the ones which will provide you the most value.

Brian Dean from Backlinko recently released his SEO Tools: The Complete List, for 2015. In this comprehensive guide, he lists out tools he has personally tested, reviewed and rated. To make it easy to sort through, tools are categorized by task they complete, price range and whether or not they make Brian’s favorites.

We are proud to see gShift’s site auditing tool, SiteCondor, has made the list of options. You can find SiteCondor listed under the Technical SEO section of the list. Here is what Brian had to say about the tool:

“A VERY in-depth site audit tool. If there’s a potential SEO issue with your site (like a broken link or a Title tag that’s too long), Site Condor will identify it. Even I was a bit overwhelmed with the issues it found at first. Fortunately, the tool comes packed with a ‘View Recommendations’ button that tells you how to fix any problems that it finds.” – Brain Dean

View the complete list of SEO Tools here.

SiteCondor Site Graph featured on SEO Tools List

SiteCondor’s Site Graph was listed as Dean’s favourite feature.

Welcome to the SiteCondor Blog

SiteCondor is a website analysis tool for digital marketing experts. You should check it out.

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gShift Launches Smart URL to Measure the Value of Content and Influencers

Launches kontextURLs to analyze audience engagement from discovery through conversion

CLEVELAND, CONTENT MARKETING WORLD — September 8, 2015 — For the first time, digital marketers have a way to measure and analyze how their investments in content marketing and influencer marketing drive audience engagement and conversions on their website, offline, and across the web including social media channels. Using gShift’s new kontextURLs™ digital marketers can easily add a short, branded URL to any content and know how that content is performing in near real time.

Launched today at Content Marketing World to an audience of more than 3,500 senior level digital and content marketing strategists, the patent-pending kontextURLs provides granular insight into the performance of earned and owned content including blogs, email, video, infographics, and social media posts and many other off-site channels.

Additionally, kontextURLs can be assigned to an influencer’s content to measure the influencer’s impact on engagement and conversion. Armed with this data, marketers can determine how to best allocate their resources by channel and influencers.

“This new technology from gShift gives marketers the ability to track content from creation, through social distribution, and ultimately back to a desired end goal, both on-site or off-site. This gives us maximized visibility into content performance directly against the desired conversion point of the campaign.” Said Mark Schaefer, Executive Director, Schaefer Marketing Solutions. “With kontextURLs, we can begin to understand the behavior of how users are interacting with our content, the path they are taking after engagement and can act accordingly. This is the tool digital marketers have been looking for.”

According to the Content Marketing Institute[1], 86 percent of business-to-business organizations use content marketing yet only 21 percent report they are successful at tracking the ROI of their content marketing programs. gShift’s advanced analytics and web presence platform addresses this challenge by providing digital marketers with complete visibility into owned and earned content. They can quickly identify and analyze the top influencers and marketing channels, engagement by geography, the customer conversion path, and top links, as well as compare and contrast performance across various channels.

“It’s relatively straightforward to amass fans, followers and shares for your brand, but being able to determine the real engagement of external content and influencers has been one of the biggest challenges facing digital marketers,” said Krista LaRiviere, Cofounder and CEO, gShift. “Now, with kontextURLs, you can cut through the noise and get the insight required to develop, execute and measure your content marketing strategies both online and offline.”

To learn more, watch a video of kontextURLs or visit gShift at Content Marketing World Booth 58.


About gShift

gShift’s industry leading Web Presence Analytics Software Platform helps brands and agencies efficiently understand and improve on the impact and engagement of a company’s content across its web presence. gShift’s software infrastructure has been collecting and storing web presence data since 2009. More than 10,000 brands in 24 countries benefit from gShift’s insight data and software, as they optimize their time to improve the discoverability and the sharing of their content. gShift placed 29th on the PROFIT HOT 50.


Crystal Wiltshire
705-727-5648 x. 206

[1] Content Marketing Institute, “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends – North America.”


gShift and SiteCondor. Better Together.

Our mission at gShift has always been to provide the market with the most comprehensive end-to-end web presence analytics platform for SEO, Social & Content Marketing. We have built and evolved our platform with this mission in mind.

In another step towards our goal, we are pleased to announce gShift has acquired the website auditing technology, SiteCondor, a cloud-powered site crawler for agency and brand marketing teams. This technology allows you to extract, explore and visualize technical SEO page elements on-demand so  you can act quickly on any areas of improvement.

“The acquisition of SiteCondor is a significant step forward in our strategy to empower digital marketers to fully maximize their investments in owned and earned media,” said Krista LaRiviere, cofounder and CEO, gShift. “Today, we’ve taken our platform to a new level. One which enables agencies and brands to more effectively compete by providing critical insight into their web presence, which informs their digital marketing strategies.”

Technical SEO fundamentals are a critical piece to the Hierarchy of Web Presence Optimization that gShift is known for. Having visibility into page elements falls squarely into multiple levels of the hierarchy including foundation and smart content marketing.

gShift Hierarchy of Web Presence Optimization-01

The SiteCondor tool brings together the passion for comprehensive, detailed data we hold here at gShift, combined with stunning visuals to help present the necessary site-wide insights in a clean and user-friendly way.

SiteCondor Site Audit Visual

Within the site audit, you will be able to quick gain insight into the following elements of your website and more:

  • Resources (pages, css, images, PDFs, etc.)
  • Titles
  • Headings
  • Meta Descriptions
  • Images
  • Internal/External Links
  • Canonicals
  • Meta Robots
  • URLs
  • Errors (broken links, missing images, internal server errors, etc.)
  • Redirects

This acquisition further empowers gShift to provide a website analysis tool for agency and brand digital marketers to quickly extract on-page elements and structured data. It enables marketers to analyze and visualize aggregated results, control when and how crawl jobs run and keep an eye on multiple sites with configurable email alerts.

Many marketers understand there are two layers to every website. The surface content is what your visitor sees and engages with. However, the technical layer is what is read and indexed by search engines. SiteCondor gives visibility to those elements and gShift provides the data-driven insights to optimize them even further.

gShift Acquires SiteCondor

Bolsters marketing technology platform to maximize content discovery across search and social channels

Toronto, ON – August 26, 2015 – gShift today announced it has entered into a definitive agreement to acquire SiteCondor, an Austin, Texas-based technology startup that develops website auditing tools for digital agencies and content marketers. Terms of the deal were not disclosed.

“The acquisition of SiteCondor is a significant step forward in our strategy to empower digital marketers to fully maximize their investments in owned and earned media,” said Krista LaRiviere, cofounder and CEO, gShift. “Today, we’ve taken our platform to a new level. One which enables agencies and brands to more effectively compete by providing critical insight into their web presence, which informs their digital marketing strategies.”

gShift’s acquisition of SiteCondor provides three primary benefits to digital marketers. First, it enables agencies and brands to automatically conduct comprehensive website audits on all of their domains, as well as those of their competitors. Second, based on this insight, digital marketers can quickly respond to search engine algorithm changes and maximize the discovery of their content across search and social by knowing in advance which content, social channels, and keywords will be most effective for their campaigns. Third, it provides deeper insight into the performance of content on a brand’s website and across the web, then delivers those insights through a single platform for greater efficiency.

“As a joint customer of gShift and SiteCondor, this acquisition makes perfect sense,” said Nick Baken, managing partner at Purple Hat Marketing & Invixio. “As content remains king, it’s critical to know how to optimize it. With SiteCondor integrated into gShift, my company is able to advise clients on how, where, why and when to execute their content, search and social campaigns.”

SiteCondor was created out of the growing need for agencies and brands to quickly extract meta information from their clients’ websites.

“By identifying often unnoticed yet critical website issues and uncovering new optimization opportunities, SiteCondor has been able to help hundreds of agencies and brands maximize their online presence,” said Sebastian Brocher, cofounder, SiteCondor. “Today we celebrate the results of our efforts and look forward to the continued success of our tools as they become fully integrated into the gShift platform.”

Learn more about the acquisition on the gShift Blog: “gShift & SiteCondor. Better Together.


About gShift

gShift’s industry leading Web Presence Analytics Software Platform helps Brand and Agency teams efficiently understand and improve on the impact and engagement of a company’s content across its web presence. gShift’s software infrastructure has been collecting and storing web presence data since 2009. More than 10,000 brands in 24 countries benefit from gShift’s insight data and software, as they optimize their time to improve the discoverability and the sharing of their content. gShift placed 29th on the PROFIT HOT 50.


Crystal Wiltshire
705-727-5648 x. 206

Kathy Keating
Blanc and Otus for gShift

Dealing with Digital Marketing Technology in 2015 and Beyond

The following is a guest post by Matt Janaway.

It’s becoming all the more evident that the pace of change in technology and marketing is accelerating at an incredible rate. The integration of technology with marketing and strategy will be a key issue in 2015. Technology has forayed into areas that were typically the domain of IT and marketing departments. Digital marketing used to be complex. Now, with the help of technology, it’s becoming much more manageable.


  • How important is technology for marketing and strategy?
  • Should you adopt technology before you formulate your strategy, or should strategy precede technology

  • adoption?
  • How can you change your business to accommodate technology and keep pace with its rapid advances?

These are kind of questions you should be asking yourself if you are looking into using technology to improve your digital marketing efforts. I’ll try to answer these questions and clear some of the fog that shrouds the subject of technology in digital marketing.

Key Issues and Observations

Before we can think about the solution, we must define the problem. Here are a few observations that I have, after working with many clients:

  1. Technology is advancing so fast that it’s often difficult for marketers to keep pace with it. I went through my bookmarks earlier this week and within my “Marketing Tools” I have 50 tools bookmarked. Incredibly, 15 of these no longer existed or had evolved into something quite different.
  2. Business owners and manager are grappling with the question of whether or not to invest in technology, and which particular tool or piece of software to opt for.
  3. Some marketers are not fully utilizing the technology that they already have access to.
  4. Organizations lack the capability and/or budget to evaluate different digital marketing tools and purchase the right one.
  5. There is a greater degree of collaboration required between marketing and IT departments.
    Most marketers think technology is a way to increase efficiency, but few of them seem to realize that technology is as much about efficiency as it is about customer experience, and equally, expansion.
  6. Marketers are making their lack of technical knowledge an excuse for not understanding and using technology.

Because of these problems, marketing technology remains vastly under-utilized by most businesses.

What Technology Can Do for Marketing

Technology is not the antidote for all your marketing problems. It doesn’t free you of the responsibility of creating brilliant content or drawing an elaborate target market profile. However, there are various areas of marketing that technology tries to help with but for the sake of time, I’ll stick to two areas: efficiency and experience.

Increasing Efficiency: Digital technology doesn’t only boost the efficiency of your existing processes, but also enables you to create new, more efficient processes. For instance, tools such as Oktopost or Login Radius make it easy to manage multiple social media platforms and accounts from a single dashboard. The process of social media marketing becomes more efficient if you are using this type of software. Full Contact, another piece of great technology, allows you to find out the social media profiles of your email contacts. It thus creates a new process that enhances the effectiveness of your email marketing and lead nurturing processes.

Improving Experience: Technology improves customer experience by making your messaging more interesting, media-rich and engaging. For instance, a designing tool such as Adobe Photoshop can help you create better visual content. Internet and mobile apps, virtual event and webinar software (my favourite being Google Hangouts), interactive ads and pop-ups, gamification tools, and other such technologies are more about enhancing customer experience. Even something as simple as keeping customers informed throughout a purchase can be easily sorted using technology (GetResponse.com have a fantastic autoresponder well worth trying).

Marketers should keep both efficiency and experience in mind while using marketing technology. Efficiency should certainly be a goal, but the greater opportunity lies in using software to create targeted and behavior-driven lead capturing and nurturing processes that could not have been conceived without technology. Think relationships.

Technology and Strategy

Integration with strategy is one of the biggest dilemmas that technology presents. Managers are expected to formulate digital marketing strategies that leverage the available technology. Two approaches can be adopted.

  1. Define your strategy, and then look for the technologies that help improve efficiency and customer experience.
  2. Get hold of a digital marketing technology stack, and then make your strategy based on what you can achieve with your toolbox.

As you may see, both these approaches are fallacious. Option 1 imposes serious limitations on the goals and processes that you define, because unless you understand technology, you’ll not know what kinds of strategies are possible. Option 2 presumes that a particular set of tools can prove to be the panacea for your marketing strategy, but that’s rarely the case. Technology is evolving very fast, and there’s no one-size-fits-all digital marketing technology package that exists.

The right approach to strategy formulation is to maintain a circular relationship between strategy and technology. You define your strategy based on the technology that you are currently using or know about. Your strategies then tell you what new tools and software you require. And, the new technology that you adopt allows you to further refine your strategy. It’s a relationship in which both technology and strategy reinforce each other, forming a cycle of continuous improvement. However it does need a starting point.

Types of Marketing Technology

Digital marketing technology has quickly evolved into a maze of tools and software that can be confusing just to look at, let alone use. Take a look at the following marketing technology landscape, as depicted by SmartInsights.


As you can see, selecting and evaluating technology is a formidable task. It can be made simpler if you know the areas of your marketing where technology can be deployed. There are at least 10 types of digital marketing technology that a business should use in order to ensure its survival in 2015 and beyond.

  1. CRM: Using customer relationship management (CRM) software is a must for any growth-oriented business. CRM software can help you nurture your relationships with your customers, improve communications, and make it easier for your sales team to track prospects and close sales. There are several CRM suites available, such as Salesforce, NetSuite, and OnContact, which are regarded as some of the best CRM products of 2014.
  2. Marketing Automation: Good marketing automation tools can give you the capability to do things like manage your blog and social media, create landing pages and lead capture forms, track keywords and leads, benchmark your marketing against your competitors, manage email campaigns, and measure the performance of your digital marketing. Take a look at Infusionsoft, Hubspot and Vocus for some nice tools.
  3. SMM Software: If you don’t need a comprehensive marketing automation package that comes with a built-in social media marketing feature, you can use one of the several free and paid tools to manage, measure and coordinate campaigns across a variety of social platforms. HootSuite, Oktopost, Buffer App and Sprout are some of the best social media marketing tools available, although there are hundreds other tools out there. Some of these technologies also help you build interactive ads and apps that deliver a rich and engaging social user experience.
  4. Email Marketing: Your email marketing software makes it simple to design and dispatch aesthetically formatted emails and newsletters to your extensive mailing lists, but can also deliver elaborate analytics, including information about the ever growing mobile and tablet market. You can easily find out exactly how many people are opening your emails and clicking on the links that you included. ConstantContact, Benchmark Email and GetResponse are some of the top-ranked technologies for email management.
  5. Webinars and Conferencing: If you have your customers spread across the country or even across the world and your business model includes face-to-face interaction with them, you could use video conferencing software. Join.me, Webex and GoToMeeting are popular technologies in this category but also look at Skype and Google Hangouts for mainstream solutions.
  6. Design: Stunning, attractive design is the soul of your digital marketing, and, in my opinion, there’s no better software for it than Adobe Creative Suite. You can subscribe to the Adobe Creative Cloud to access the latest versions of Photoshop, Illustrator, Indesign, Acrobat, and a plethora of other design apps. You can access these cloud-based apps from your office, home or anywhere else…even from your mobile. There are plenty of other options, though. I wrote a blog post recently on creating great visual content.
  7. Analytics: Google Analytics is the best and cheapest (free!) method of keeping tabs on your digital marketing performance. Just add the script to your website and you can delve into a data-rich environment, to emerge with important insights about the strengths and weaknesses of your online marketing.
  8. Project Management: In an emerging global workplace, your digital marketing team doesn’t necessarily need to be working from the office…or even in your city or country. There are numerous cloud based technologies available, which help you stay organized and collaborate with your team members as well as clients on a project-to-project basis. Basecamp, Trello, and Smart Sheet are some of the best tools available for project management.
  9. Content Management: Having fresh, unique and optimized content is the foundations to better search engine rankings. A content management system (CMS) makes it easy for your whole team to publish and update content. WordPress CMS continues to dominate content marketing with its intuitive interface and variety of plugins and templates.
  10. Collaboration: Tools like Skype and Google+ Hangouts allow you to collaborate with team members in geographically dispersed locations. Using Hangouts, up to 10 people can participate in an online meeting via video chat. Google Drive is an excellent way to collaborate on documents.

How to Manage Technology

Many marketers fail to harness the full power of the technology that is already available to them. For example, a good proportion don’t know how to leverage Google Analytics for augmenting their online marketing performance. The gap between the marketers’ knowledge and technology is quite natural, though, as the explosion of technology has created a new dimension of marketing. However, marketers must learn and get better at using technology, as opposed to shying away and shirking responsibility.

Technology has melted the boundaries between IT and Marketing departments. Many businesses are puzzled by the question of whether their digital marketing activities should be run by the CMO or the CIO. In principle, the CMO (or similar) should have a leading role in marketing technology management. The reason is that marketing is increasingly about the digital customer experience that you design and deliver using different software, and the CMO is the right person to envisage and design the customer experience. But, with that said, there’s a need to integrate technology with other business functions, for which IT department must be involved. Marketing should spell out the requirements and carry out the financial governance of technology, whereas IT should deal with security, regulation, continuity, and integration with the business’s IT systems. However, this somewhat simplistic solution presents an important paradox.

Steve Jobs said, “People don’t know what they want until you show it to them”. In a typical setup, marketing knows little about technology, and IT knows little about marketing. How can marketers tell what they want, when they know nothing about technology? How can IT suggest a technology, when it knows nothing about marketing? As Henry Ford said, “if I had asked people what they want, they would have said, faster horses”. When marketing asks IT for a faster horse, IT delivers a faster horse. Both of them haven’t seen the automobile, so they don’t know it exists!

This paradox is solved by creating a new strategic role within the organization, the role of a Chief Digital Officer, Head of Digital or CDO. It is predicted that 25% of organizations will have a CDO by 2015. Chief Digital Officers operate in the overlap between IT and marketing. CDO is in charge of the ecommerce or online portion of the business. They are responsible for customer experience, revenue generation, and digital business strategy. CDO is the next generation IT hero who really understands digital as a way to bring innovation to the organization.

It’s a powerful role. As new technologies are becoming available at a dizzying pace, CDOs in many companies report directly to CEOs and act as change agents. Other businesses confine the role of CDO to marketing by placing them under the CMO.

Marketing is transforming into something none of us have seen before. The technology big-bang is changing the organizational structures, and it appears that the role of CDO is going to become permanent and ubiquitous across business organizations. This role is going to make IT departments less important, if not completely useless. Unlike the stereotype CIOs who are just concerned with managing and implementing technology, CDOs implement technology driven innovation.

Last Words

Technology is outpacing marketers’ understanding. Management teams are grappling with how to handle technological change. Conventional marketing and IT structure roles are becoming obsolete, as are conventional marketing practices. Every business has a pressing need to harness technology. Every business will need to change the way it thinks about marketing if it wants continued success.

About the Author


Matt Janaway is a successful Digital Marketer and Entrepreneur based in Nottingham, UK. He started his career journey during the mid 2000’s internet retailing boom by developing 10+ eCommerce stores which enjoyed great success using a successful and evolving SEO formula. In 2011 these eCommerce businesses were sold and after a little break from working he moved into a new Head of Digital role for a leading UK retailer, managing a team of digital marketers and content writers. Whilst concentrating fully on his current role full-time, he will also be writing on subjects he has a passion for.

Recommendations, WP plugin 1.3.0, and better help

Howdy! It’s been a while since our last update so I wanted to write a quick post and summarize what we’ve been up to:


Some of our users are very web savvy, some are expert digital marketers, some are SEO geniuses, and some are unicorns. If you are one of them, you can probably skip to the next section :). If, however, you are one of our Do-It-Yourself or small entrepreneur fans, this section is for you. Enter SiteCondor Recommendations:

SiteCondor Recommendations

The new Recommendations feature provides you with a prioritized list of problems and optimization opportunities we recommend you review and fix or implement on the site, and is available for all new and past SiteCondor jobs (free accounts included).

In addition, the inline help section within the Recommendations screen can help you understand the nature of each error or optimization opportunity, why they are important, and how to fix them.

WordPress Plugin 1.3.0 released

Fresh from the oven, the new SiteCondor SEO WordPress Plugin version 1.3.0 also includes the Recommendations feature right within your WordPress admin panel:


Also since our last post on the plugin we’ve added the ability to choose which Reports datasets are included in the charts and significantly improved the plugin UI.

You can update your SiteCondor SEO WordPress plugin right from your WordPress admin panel, or you can also download it from the repository.

Better Help


In an effort to continue to improve SiteCondor’s ease of use, we have added detailed in-line help sections to every single screen. To access the help section just click on the Help link with the question sign icon next to it.

If you haven’t used SiteCondor in a while, we invite you to take a look at the new features. As usual, let us know of any feature requests you may have!


Visualization videos and help

Howdy! Here’s a quick post to share our latest video on the Site Graph visualization:

The video shows the basics behind this powerful visualization and explains how you can interact with it.

In addition to this new resource, we have also added a Help section to each of our visualizations. We hope this will help you better understand the visualizations and how you can use them to find issues, optimize content, and improve your site organization, URLs, and linking structure.

For reference, here’s our video on the Link Matrix visualization:

As usual, let us know if you have any questions. Enjoy!

404 reporting improvements

Howdy! You may have noticed we recently improved our Resources / 404 section report:

Sitecondor 404 Reporting  Improvements

Here’s a quick summary of the main improvements:

  • Similarly to other reports, the section is now sorted by decreasing count so you can concentrate on fixing most frequently found 404s first.
  • Also like some of the other reports, we now limit the Found At list to a maximum of 100 results, making the interface snappy and easy to navigate for sites with the same 404s found on a large number of pages. As usual, the CSV report exports the full list.
  • When a redirect results in a 404, we now include it in the Found At list as well (you can still use the Redirects and Internal Links sections and their search function for further information).
  • We fixed a small bug that was sometimes causing the Found At list not to display properly.

We hope you’ll find this update useful. Have a question or feature request? Let us know!

SiteCondor SEO WordPress Plugin 1.1.0 released

Here’s a quick summary of what’s new with the SiteCondor SEO WordPress plugin version 1.1.0. If you are looking for a more in-depth coverage and tutorial on how to use our plugin, check out the review at WP major.



As you can see in the screen capture above, the Reports dashboard now shows weekly trends on how your key site health metrics are evolving. A dash indicates “no change”, an up arrow indicates an increase, and a down arrow indicates a decrease.

The percentages next to total counts let you quickly asses how big of a change has occurred, whereas the color clearly displays if this was a good (green) or bad (red) change. For example, a 20% unique Pages count increase is a good thing and will be displayed in green, a 20% increase in 404 errors count in red, a 15% decrease in Redirects count in green, and a 50% decrease in unique Resources count in red.

Better UI

We also profited to add several informational tooltips that can help you understand what the stats are and how you can use them. Here’s an example:

Sitecondor SEO WP Tooltips

What’s next?

We are working hard on making the plugin and service easier to use. Stay tuned for more improvements and new features coming soon. If you are using WordPress and haven’t tried our plugin yet, you can install it directly from your WordPress admin console (click on Plugins / Add new menu, then search for sitecondor), or download it from the WordPress directory.

Have a feature request? Let us know!

SiteCondor SEO WordPress Plugin Beta Release

Howdy! We are super excited to announce the beta release of the SiteCondor SEO WordPress Plugin:

Click here to get your free plugin

The plugin helps WordPress administrators improve their on-page SEO and grow organic traffic. In particular, it uses the SiteCondor service to run a weekly crawl of their WordPress site and report key site and on-page optimization metrics and trends, as shown in the screenshot below.

SiteCondor SEO WordPress Plugin (Beta)

While the plugin greatly simplifies the use of SiteCondor for WordPress sites (install plugin, pick a password, and you’re done!), it also gives full access to SiteCondor features (including visualizations, structured data, more meta data details, XML sitemaps, and more).

To check it out, simply enter your email address here. We are really excited to hear your feedback on the plugin!